Forget the Activity Reports, Focus on the Sales Metrics that Matter

A sales meeting is not the place to focus on activity reporting.  It turns these meetings into forums where sales people embellish their opportunities and results simply to look busy enough to keep their manager off their backs.  Besides, activity reports could best be derived from the information stored in the company CRM.

What managers need to focus on at the sales meetings are a short, concise reporting on the metrics that matter.  Sales Cooke discusses the metrics that matter and what the measurements of success are as it relates to these metrics.  Forget the activity reports, focus on the metrics that matter.

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