A Fundamental Definition of Social Media

Presenting at a Social Media Strategy Training program yesterday, I documented my educational definition of social media.  The keys to this definition are understanding the importance of the Four C’s: Communicating, Collaborating, Connecting, and Collecting.  In educating business owners on the potential for social media in their business, understanding the importance of the conversation and of listening and learning from that conversation is how a social media strategy and program become a powerful tool.

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